Lavazza: The New Humanity

This is a commercial ad of Lavazza. This commercial was released in May 2020 in Italy. Under the title of “Lavazza: Good Morning Humanity”.

The New Humanity is for Lavazza a way to look positively to the future that awaits us. We lived a dramatic experience, yet we can, and we want, to get out of it with renewed positivity, with a commitment to sharing and compassion.

We have always cared for the environment, sustainability, respect for people and the giving value to the diversity that is makes our world so rich.

With #TheNewHumanity we will tell this experience to overcome it, spread hope and bring it where it is needed most.

It was done by Armando Testa Group, Torino advertising agency. And, the commercial by Production Company is Movie Magic International and is directed by Ago Panini.

Lyrics:

Tutti noi esseri umani dovremmo aiutarci sempre.

Dovremmo godere soltanto della felicità del prossimo.

Non odiarci e disprezzarci l'un l'altro.

In questo mondo c'è posto per tutti. La natura è ricca, è sufficiente per tutti noi.

Voi avete l'amore dell'umanità nel cuore.

Voi avete il potere di rendere questa vita libera e magnifica.

Di trasformarla in un’avventura meravigliosa.

Combattiamo tutti per un mondo nuovo, un mondo giusto.

Che dia a tutti un lavoro, ai giovani un futuro e agli anziani la sicurezza.

Combattiamo per liberare il mondo, eliminando confino e barriere.

Eliminando l’avidità, l’odio e l’intolleranza.

Combattiamo per un mondo ragionevole.

Un mondo in cui la scienza e il progresso, diano a tutti gli uomini il benessere.

Uniamoci tutti! Charlie Chaplin - 1940

This speech is from “The Great Dictator”, a movie where Charlie Chaplin plays a character based on Hitler. 

The commercial song is Original Music by Ezio Bosso. This song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites.

Thus, I am not able to get any information about this song. However, if you have any information about this song by any chance, please leave your comment.

Lavazza: Good Morning Humanity

Client: Lavazza

Geo: Italy

Released: May 2020

Advertising Agency: Armando Testa Group, Torino

Production Company: Movie Magic International

Director: Ago Panini

Editor: Lorenzo Colugnati

Voice Over: Charlie Chaplin

Music: Original Music by Ezio Bosso